North America Pet Food Market Size

North America Pet Food Market Trends

The North America pet food market size was estimated at USD 51.02 billion in 2024 and is projected to grow at a CAGR of 4.5% from 2025 to 2030. The North American market, particularly in the United States and Canada, has been experiencing robust growth due to evolving consumer lifestyles, the increasing humanization of pets, and a heightened focus on pet health and wellness.

In the United States, approximately 66% of households owned a pet in 2023, according to the American Pet Products Association (APPA), translating to over 86 million homes. This surge in pet ownership has led to a rise in demand for both traditional and premium pet food products. The U.S. pet food market alone was valued at over USD 44 billion in 2023, and it continues to grow steadily with increasing expenditure on high-quality and specialized pet diets.

One major factor contributing to this growth is the shift toward the humanization of pets, where owners treat pets as integral family members. This emotional bond is driving demand for natural, organic, grain-free, raw, and functional pet foods that mimic human food trends. U.S. consumers are particularly drawn to products that promote digestive health, joint support, and weight control, reflecting a parallel between human and pet dietary preferences. This has led to significant investments in research and development by pet food companies aiming to cater to niche needs, including probiotic-enriched formulas, vegan alternatives, and allergen-specific diets.

Pet owners are also more informed about specific dietary needs and health conditions, leading to a rise in demand for specialized wet pet food products. Many wet pet food brands are now offering tailored formulations designed to address common pet health issues, such as weight management, digestive health, and joint support. This trend reflects the broader movement towards functional foods, where the focus is not just on basic nutrition but on providing additional health benefits. By catering to these needs, wet pet food manufacturers are capitalizing on the growing interest in pet health and wellness. 

In addition, the rise in chronic health conditions among pets, such as obesity and diabetes, is influencing the wet pet food market. Wet pet food, with its lower calorie density and higher water content, is often recommended by veterinarians for managing these conditions. As a result, pet owners are increasingly opting for wet food to help prevent or manage health issues in their pets. This has led to a surge in demand for wet pet food products that offer balanced nutrition and support overall health.

Moreover, the increasing concern for pet health is driving innovation within the wet pet food market. Manufacturers are focusing on cleaner labels, using natural and organic ingredients, and avoiding artificial additives and preservatives. This aligns with the preferences of health-conscious pet owners who want to provide their pets with the best possible nutrition. As a result, the market is seeing an influx of wet pet food products that emphasize high-quality, wholesome ingredients, further fueling market growth.

In December 2024, Fruitables announced a dynamic rebrand along with the launch of a new Chicken & Cranberry Baked Biscuits dog treat. This move reflects the brand’s commitment to providing nutritious, guilt-free treats as the pet treat market grows and pet owners increasingly seek healthier options. The new treats are under 10 calories per biscuit, made with high-quality ingredients like pumpkin and cranberries, and are free from artificial colors, preservatives, and flavors. They are baked in the USA and designed to support pet health and combat pet obesity.

Consumer Insights

In North America, particularly in the United States and Canada, pet parents are becoming more intentional and informed about the food they provide for their pets. This shift in consumer behavior is driven by a growing understanding of pet nutrition and a strong emotional bond between owners and their animals. Today’s pet parents treat their cats and dogs as family members, and this sentiment is reflected in their food choices. They prioritize nutritional quality, health benefits, and ingredient transparency. A large number of pet owners now scrutinize ingredient lists, actively avoiding artificial additives, fillers, and meat by-products. Instead, they look for high-protein diets, often made with real meat, supplemented by vitamins, minerals, probiotics, and functional ingredients that promote digestion, joint health, or a healthy coat. The demand for grain-free, limited-ingredient, organic, and non-GMO formulas is also rising, particularly among millennials and Gen Z consumers who value clean-label, wellness-focused products.

Health and personalization are among the leading concerns for North American pet owners. Nearly half of all pet parents in the U.S. now seek specialized foods tailored to specific needs such as weight control, digestive health, or food sensitivities. Many opt for breed-specific, age-specific, or veterinarian-recommended formulas to ensure optimal nutrition. In Canada, over 60% of pet owners prefer food with natural or functional ingredients. There’s also growing interest in ethical and sustainable sourcing. Consumers increasingly support brands that use recyclable packaging, sustainable protein sources like insects or plant-based alternatives, and human-grade production standards. The role of veterinarians continues to be influential as nearly 58% of U.S. pet parents say that vet recommendations significantly shape their food choices.

According to GlobalPets, a survey revealed pet owners’ preferences for ingredients, from the health benefits they most desire to the types of food products they plan to buy.

Personalized pet food subscriptions are still a niche, with 8% currently using such services and another 8% having used them in the past. However, 35% express interest in trying them soon, especially among younger owners. In terms of planned purchases, pet supplements (62%), fish oils (51%), and food toppers (49%) are the most likely categories to be bought in the next six months. Freeze-dried and frozen pet foods are less likely to be purchased, with high levels of uncertainty among consumers.

Shopping behaviors are evolving, with 38% of pet owners still preferring brick-and-mortar stores, but a substantial 34% now shopping online. Many consumers use a hybrid approach, browsing online and buying in-store or vice versa. Subscription-based purchasing remains popular, with 28% of pet food shoppers and 18% of treat buyers using such services. Online research and social media play a growing role in how pet owners discover and evaluate new products

Innovations in pet food are evolving rapidly to meet these demands. One of the most significant trends is the rise of fresh, human-grade pet food. Brands like The Farmer’s Dog, Ollie, and NomNom offer customized, lightly cooked meals that mimic the nutritional standards of human food. Pet food and treat manufacturers continuously try to differentiate themselves by adding extra ingredients to their products and by focusing on different health benefits in their marketing and packaging.

Product Insights

The dry pet food segment led the market with the largest revenue share of 53.7% in 2024. The market for dry pet food in North America is growing due to its convenience, longer shelf life, and ease of storage and feeding compared to wet or fresh alternatives. Pet owners, particularly in urban areas, favor dry food for its affordability, minimal mess, and the ability to cater to specific dietary needs with formulations enriched with vitamins, minerals, and functional ingredients. The increasing trend of pet humanization and the rising demand for premium, grain-free, or breed-specific dry food are further driving sales, especially as more consumers seek high-quality options for their pets. Leading brands in North America, such as Pedigree, Royal Canin, Hill’s Pet Nutrition, Diamond Pet Foods, and Drools, continue to dominate the market.

The pet snacks/treats market segment is expected to grow at the fastest CAGR of 5.2% from 2025 to 2030. In North America, pet owners increasingly view their pets as family members, driving strong demand for premium, health-focused treats that offer functional benefits such as dental care, joint support, and improved digestion. Chewable products like biscuits, jerky, dental chews, and bones have become the fastest-growing segment, reflecting a rising preference for treats that promote pet health. This trend is further supported by the shift towards natural, organic, grain-free, and limited-ingredient options, designed to meet the specific dietary needs of pets

Pet Type Insights

The dogs segment led the market with the largest revenue share of 68.0% in 2024. The dog food market in North America is experiencing strong growth, fueled by increasing pet ownership, particularly in urban areas, and a growing awareness among pet owners about the importance of balanced nutrition for their dogs. This shift has led to a surge in demand for premium and specialized dog food products, including grain-free, high-protein, and nutrient-dense formulations. In addition, rising disposable incomes and the adoption of Western pet care practices have further driven this demand, as pet owners seek products that align with global health and wellness trends.

The cats segment is expected to grow at the fastest CAGR of 4.2% from 2025 to 2030.The cat food market is experiencing notable growth, driven by several key factors. Primarily, the rising adoption of cats, especially in urban areas, is contributing to increased demand. Cats are often preferred by individuals living in apartments or those with busy lifestyles due to their independent nature. In Mexico, cities like Mumbai, Bangalore, and Chennai have seen a surge in cat adoptions, reflecting this trend.

Category Insights

The traditional pet food segment led the market with the largest revenue share of 83.5% in 2024. The North America market is experiencing growth, driven by the increasing humanization of pets, where owners view them as family members and prioritize high-quality, nutritionally balanced diets. Traditional pet foods, such as dry kibble and canned meals, are popular for their convenience, affordability, and long shelf life, making them ideal for busy pet owners. These products are also widely available across various retail channels, including supermarkets and online platforms, contributing to their continued popularity. The steady demand for dependable and accessible pet food options supports the ongoing expansion of the traditional pet food industry.

The specialist veterinary nutrition segment is expected to grow at the fastest CAGR of 4.5% from 2025 to 2030. The market is experiencing significant growth, driven by the increasing humanization of pets and heightened awareness of their specific health needs. Pet owners are seeking tailored dietary solutions to manage conditions like digestive sensitivities, obesity, and allergies. This demand has led to a surge in premium, vet-recommended diets formulated with functional ingredients such as omega-3 fatty acids, probiotics, and antioxidants. The convenience of e-commerce platforms has further facilitated access to these specialized products, contributing to the market’s expansion.

Distribution Channel Insights

The pet specialty stores segment led the market with the largest revenue share of 29.9% in 2024. These stores offer a curated selection of high-quality, niche, and premium pet food products that cater to specific dietary needs and health concerns, aligning with the growing trend of pet humanization and premiumization. Consumers are increasingly seeking transparency in ingredients and nutritional information, which specialty retailers are more likely to provide. In addition, these stores often employ knowledgeable staff who can offer personalized advice and recommendations, enhancing the shopping experience for pet owners.

The online/e-commerce channels segment is expected to grow at the fastest CAGR of 6.3% from 2025 to 2030. The market demand for pet food in North America is rising through online channels due to increasing digital adoption, convenience, and access to a wider variety of products. E-commerce platforms like Lazada, Shopee, and Amazon allow health-conscious consumers to explore numerous brands, compare ingredients, and read reviews before purchasing. The growth of health-focused DTC (direct-to-consumer) brands leveraging social media and influencer marketing has also expanded online visibility.

Country Insights

U.S. Pet Food Market Trends

The pet food market in the U.S. is expected to grow at a significant CAGR of 4.3% from 2025 to 2030. Pet ownership in the U.S. has surged over the past three decades. According to Forbes, as of 2024, 86.9 million homes, or 66% of U.S. households, own a pet, which includes 65.1 million homes with dogs, 46.5 million having cats, 11.1 million having freshwater fish, 6.7 million owning small animals, and 6.1 million owning fish birds. High disposable income in the country has further driven the market growth. For instance, as per the American Pet Products Association (APPA) 2022 report, USD 139.8 billion was spent on pets, including pet food & treats, supplies, vet care, etc.

Canada Pet Food Market Trends

The Canada pet food market is expected to grow at the fastest CAGR of 5.2% from 2025 to 2030. Greater awareness about pet nutrition and health, driven by veterinarian recommendations and digital content, is prompting pet owners to seek out premium, specialized, and condition-specific food products. The expansion of modern retail and e-commerce platforms has made a wide variety of pet food more accessible, further fueling market growth. In addition, trends such as pet humanization, urbanization, and the shift from homemade to commercial pet food are encouraging higher spending on quality pet nutrition across Mexican households.

Key North America Pet Food Company Insights

Pet food manufacturers in the North America region are increasingly adopting advanced food processing technologies to improve product quality, flavor, and nutritional content. Techniques such as vacuum frying, air frying, and freeze-drying are used to preserve the natural qualities and nutrients of ingredients while minimizing oil content. In addition, manufacturers are incorporating innovative packaging solutions, such as resealable and biodegradable options, to enhance convenience and sustainability. Customization is also gaining momentum, with brands offering diverse seasoning blends, organic choices, and personalized snack/treat packs to meet the varied preferences of pet owners.

Recent Developments

• In September 2023, Farm to Pet, known for its premium single-ingredient dog treats, entered the cat treat market with its new Crumbles Cat Treats line. These crunchy, bite-sized treats are made from all-natural, human-grade poultry breast offered in both Chicken Crumbles and Turkey Crumbles varieties, sourced from trusted farmers and prepared without any preservatives, additives, colors, fillers, or artificial ingredients. Designed specifically for cats’ nutritional needs as obligate carnivores, Crumbles Cat Treats come in 3-ounce resealable pouches and can be served by hand, in a bowl, or as a topper for wet or dry food.

• In August 2024, Wild Earth, a leading plant-based pet food company, announced the release of its first-ever vegan cat food, “Unicorn Pâté.” Developed with guidance from veterinarians and animal nutritionists, Unicorn Pâté aims to offer a sustainable and ethical alternative to traditional cat food. The launch reflects Wild Earth’s commitment to reducing the environmental impact of pet food while ensuring pets receive high-quality, science-backed nutrition.

• In December 2023, Nestlé Purina collaborated with Alpharetta-based LailaAliLifestyle.com to launch EverRoot Dog Supplements Soft Chews. This customizable soft chew is designed to meet unique pet needs and diversifies Purnia’s product line.

North America Pet Food Market Report Scope

Report Attribute	Details
Market size value in 2025	USD 53.24 billion
Revenue forecast in 2030	USD 66.45 billion
Growth rate	CAGR of 4.5% from 2025 to 2030
Base year for estimation	2024
Historical data	2018 – 2023
Forecast period	2025 – 2030
Quantitative units	Revenue in USD million/billion, Volume in Kilo Tons, CAGR from 2025 to 2030
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Product, pet type, category, distribution channel, region
Regional scope	North America
Country scope	U.S.; Canada; Mexico
Key companies profiled	The J.M. Smucker Company; Nestlé Purina; Mars; Incorporated; LUPUS Alimento; Total Alimentos; Hill’s Pet Nutrition, Inc.; General Mills Inc.; WellPet LLC; The Hartz Mountain Corporation; Diamond Pet Foods.
Customization scope	Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options

 

North America Pet Food Market Report Segmentation:

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America pet food market report based on the product, pet type, category, distribution channel, and region.

• Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  • Wet Pet Food

  • Dry Pet Food

  • Snacks/Treats

• Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  
  

• Category Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  
  

• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)




• Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)