Asia Pacific Pet Food Market Size

Asia Pacific Pet Food Market Size & Trends

The Asia Pacific pet food market size was estimated at USD 20.97 billion in 2024 and is expected to grow at a CAGR of 6.7% from 2025 to 2030. The pet food market in the Asia Pacific region is witnessing robust growth, largely driven by rising pet ownership and the growing humanization of pets. As urbanization increases and more individuals live in nuclear families or alone, pets are increasingly seen as companions and integral members of the household. This shift in perception has led to higher emotional investments in pets and a greater willingness to spend on their care, especially when it comes to high-quality food that meets their health and nutritional needs.

With more middle-class households and nuclear family setups in countries such as China, India, Japan, South Korea, and Southeast Asia, there is a growing emotional attachment to pets. Pets are increasingly seen as family members rather than just animals, which has led to higher spending on quality food, healthcare, and accessories-mirroring human consumption behavior.

The influence of Western pet culture is also making a strong impact in the region. Social media, international travel, and exposure to global trends have introduced Asian consumers to advanced pet care practices, including regular vet visits, grooming, and feeding pets with premium food brands. This cultural shift is accelerating demand not only for pet food but for pet lifestyle products as a whole.

In addition, the rise of e-commerce and modern retail channels has made pet food more accessible. Online platforms offer a wide range of options and deliver convenience, especially in emerging markets where physical pet stores may be limited. Subscription-based delivery services and loyalty programs are also encouraging repeat purchases.

Moreover, growing awareness about pet health and nutrition is leading consumers to choose scientifically formulated pet food. With increased concerns around pet obesity, digestive issues, and allergies, owners are opting for functional foods enriched with probiotics, vitamins, and other beneficial nutrients. As regulatory standards improve and local production increases, the pet food industry in Asia Pacific is well-positioned for sustained growth.

Furthermore, the digital and e-commerce landscape has been pivotal in shaping consumer product adoption trends in the pet food market. The ease of online shopping and the availability of information through digital platforms have empowered consumers to make informed choices about their snack purchases. Brands leveraging e-commerce channels and employing digital marketing strategies are well-positioned to reach and engage with a broad audience in the competitive pet food market.

In April 2025, Godrej Consumer Products Ltd. (GCPL) entered the pet care industry with the launch of its dog food brand, Ninja, under its new subsidiary, Godrej Pet Care. With the Indian pet food market valued at Rs 5,000 crore and strong growth expected, GCPL aims to capture a significant market share and is targeting Rs 500 crore in revenue from Ninja within five years, initially focusing on the southern market before expanding across India.

Consumer Insights

Pet ownership across the Asia Pacific region is growing rapidly, fueled by urbanization, rising disposable incomes, and shifting social attitudes. More people, especially millennials and Gen Z, are choosing to own pets for companionship, stress relief, and emotional support. This has led to a cultural transformation, where pets are increasingly seen as part of the family-a trend commonly referred to as “pet humanization.” As a result, consumers are spending more on premium pet food, grooming services, healthcare, accessories, and even pet insurance.

China leads the region in pet ownership, with a pet population exceeding 116 million in 2023, including over 58 million dogs and 60 million cats. Single-person households, rising elderly populations, and increased influence from Western lifestyles are contributing to this expansion, along with a growing demand for premium, functional, and organic pet food products. Similarly, India has seen a surge in pet adoption, with around 32 million pets in 2023 and projections to surpass 40 million by 2026. The Indian market is growing at an annual rate of 13-14%, primarily driven by first-time pet owners in urban areas and increasing awareness of pet care.

In addition, dogs are often preferred over cats as pets due to their loyal, social, and trainable nature, which makes them great companions for families and individuals alike. They tend to form strong emotional bonds with their owners, enjoy outdoor activities, and can even be trained for protection or assistance tasks. In contrast, while cats are more independent and low-maintenance, many people value the affectionate and interactive relationship that dogs offer, making them the more popular choice globally. According to Dogster and PetfoodIndustry in 2021, dogs are the most common pet among Indian households.

Across the region, there are several emerging trends. Premiumization is evident as more consumers opt for grain-free, raw, or organic pet foods, with high-end food sales growing by 15-20% year over year in cities. E-commerce is booming, with online pet product sales growing at 25-30% annually through platforms such as JD.com, Amazon, and Lazada.  In March 2025, The Pets Table, a premium pet food brand by HelloFresh, partnered with Walmart to make its healthy, air-dried dog food available both in-store at 201 U.S. Walmart locations and online. This marks The Pets Table’s first in-store retail launch, expanding access to its minimally processed, vet-developed recipes made with real ingredients and no fillers or artificial additives. Customers can find Chicken & Sweet Potato and Salmon & Whitefish with Pumpkin recipes in select stores, while Beef & Berries and Lamb & Beef With Brown Rice are offered online.

Pet owners are increasingly seeking nutritionally balanced, high-quality products that support overall health, immunity, digestion, and longevity. There’s a marked shift away from generic or economy-grade kibble toward premium, natural, and functional pet foods. Ingredients such as real meat, whole grains, superfoods (such as blueberries, pumpkin, and chia seeds), probiotics, and omega-3 fatty acids are in demand. ​A national survey highlighted Australians’ deepening bond with their pets, revealing that in 2022, they spent over A$33.2 billion on pet-related expenses. Pet food accounted for the largest share at 51%, followed by veterinary services (14%), pet products and accessories (9%), and pet healthcare products (9%). Notably, 89% of these expenditures were directed toward dogs and cats. The pandemic played a significant role in this trend, with 85% of respondents acknowledging their pets’ support during challenging times.

In addition, grain-free, gluten-free, organic, and raw diets are gaining traction, especially among urban and health-conscious pet parents. Brands are responding with clean-label offerings, limited-ingredient formulas, and breed- or age-specific nutrition plans. Concerns over allergies, obesity, and chronic health issues in pets have also led to a rise in vet-recommended therapeutic diets and personalized nutrition options. This evolution reflects a broader trend of treating pets with the same care and dietary consideration given to human family members.

Product Insights

Dry pet food accounted for a revenue share of 82.7% in 2024. The market for dry pet food is increasing due to its convenience, longer shelf life, and ease of storage and feeding compared to wet or fresh alternatives. Pet owners, especially in urban areas, prefer dry food for its affordability, minimal mess, and ability to meet specific dietary needs through formulations enriched with vitamins, minerals, and functional ingredients. In addition, the rise in pet humanization and demand for premium, grain-free, or breed-specific dry food is boosting sales globally, especially in emerging economies. Top brands selling dry pet food include Pedigree, Royal Canin, Hill’s Pet Nutrition, Diamond Pet Foods, Drools, etc.

The pet snacks/treats market is expected to grow at a CAGR of 8.9% from 2025 to 2030Pet owners now consider their pets as part of the family, driving strong demand for premium, health-oriented treats that provide functional benefits such as dental care, joint support, and improved digestion. Chewable items such as biscuits, jerky, dental chews, and bones have emerged as the fastest-growing segment, highlighting a growing preference for products that support pet health. This trend is further reinforced by the shift toward natural, organic, grain-free, and limited-ingredient treats, aimed at meeting pets’ specific dietary requirements.

Pet Type Insights

Pet food for dogs accounted for a revenue share of 56.0% in 2024. ​The dog food market in India is experiencing robust growth, driven by increasing pet ownership, especially in urban areas, and a heightened awareness among pet owners about the importance of balanced nutrition for their dogs. This shift has led to a surge in demand for premium and specialized dog food products, including grain-free, high-protein, and nutrient-rich formulations. The rise in disposable incomes and the adoption of Western pet care practices have further fueled this demand, as pet owners seek products that align with global health and wellness trends.

Pet food for cats is expected to grow at a CAGR of 6.4% from 2025 to 2030. The cat food market is experiencing notable growth, driven by several key factors. Primarily, the rising adoption of cats, especially in urban areas, is contributing to increased demand. Due to their independent nature, cats are often preferred by individuals living in apartments or those with busy lifestyles. In India, cities such as Mumbai, Bangalore, and Chennai have seen a surge in cat adoptions, reflecting this trend. ​

Category Insights

Traditional pet food for commuters accounted for a revenue share of 90.2% in 2024. The traditional pet food market is experiencing growth due to the increasing humanization of pets, where owners treat them as family members and seek high-quality, nutritionally balanced diets. Traditional pet foods, such as dry kibble and canned meals, offer convenience, affordability, and long shelf life, making them appealing to busy pet owners. In addition, these products are widely available through various retail channels, including supermarkets and online platforms, further driving their popularity. The consistent demand for reliable and accessible pet food options continues to bolster the traditional pet food market’s expansion.​

Specialist veterinary nutrition pet food are expected to grow at a CAGR of 7.0% from 2025 to 2030. ​The specialist veterinary nutrition pet food market is experiencing significant growth, driven by the increasing humanization of pets and heightened awareness of their specific health needs. Pet owners are seeking tailored dietary solutions to manage conditions such as digestive sensitivities, obesity, and allergies. This demand has led to a surge in premium, vet-recommended diets formulated with functional ingredients such as omega-3 fatty acids, probiotics, and antioxidants. The convenience of e-commerce platforms has further facilitated access to these specialized products, contributing to the market’s expansion.

Distribution Channel Insights

Sales of pet food through pet specialty stores accounted for a revenue share of 26.7% in 2024 in the Asia Pacific pet food market. These stores offer a curated selection of high-quality, niche, and premium pet food products that cater to specific dietary needs and health concerns, aligning with the growing trend of pet humanization and premiumization. Consumers are increasingly seeking transparency in ingredients and nutritional information, which specialty retailers are more likely to provide. In addition, these stores often employ knowledgeable staff who can offer personalized advice and recommendations, enhancing the shopping experience for pet owners.

Sales of pet food through online/e-commerce channels are expected to grow with a CAGR of 8.5% from 2025 to 2030. The market demand for pet food in Asia Pacific is rising through online channels due to increasing digital adoption, convenience, and access to a wider variety of products. E-commerce platforms such as Lazada, Shopee, and Amazon allow health-conscious consumers to explore numerous brands, compare ingredients, and read reviews before purchasing. The growth of health-focused DTC (direct-to-consumer) brands leveraging social media and influencer marketing has also expanded online visibility.

Country Insights

China Pet Food Market Trends

The pet food market in China is expected to grow at a CAGR of 7.3% from 2025 to 2030. A significant trend is the humanization of pets, where owners increasingly treat pets as family members, leading to higher spending on premium, organic, and functional pet foods that support health aspects like digestion and joint care. The number of pet food manufacturers in China has tripled in the past five years, with nearly 400 companies now operating and annual production up by 50%. Key production hubs such as Nanhe District in Hebei account for 60% of national pet food output. Cities such as Shenzhen have become pet industry hubs, with over 84,000 pet-related enterprises and increasing government support for pet-friendly infrastructure

India Pet Food Market Trends

The pet food market in India is expected to grow at a CAGR of 8.6% from 2025 to 2030. Greater awareness about pet nutrition and health, driven by veterinarian recommendations and digital content, is prompting pet owners to seek out premium, specialized, and condition-specific food products. The expansion of modern retail and e-commerce platforms has made a wide variety of pet food more accessible, further fueling market growth. In addition, trends such as pet humanization, urbanization, and the shift from homemade to commercial pet food are encouraging higher spending on quality pet nutrition across Indian households.

Japan Pet Food Market Trends

The market for pet food in Japan is expected to grow at a CAGR of 4.4% from 2025 to 2030. Urbanization and changing lifestyles have led to an increase in pet ownership, particularly among younger generations who view pets as family members. This shift has fueled a trend toward the humanization of pets, with owners seeking premium, health-focused, and specialized pet food products. The rise of e-commerce platforms has made a wide variety of pet food options more accessible, catering to the diverse preferences of consumers. In addition, the growing awareness of pet health and nutrition has led to increased demand for organic, natural, and functional pet foods. These factors collectively contribute to the robust expansion of China’s pet food market.​

Key Asia Pacific Pet Food Company Insights

Pet food manufacturers in the Asia Pacific region are increasingly adopting advanced food processing technologies to improve product quality, flavor, and nutritional content. Techniques such as vacuum frying, air frying, and freeze-drying are used to preserve the natural qualities and nutrients of ingredients, while minimizing oil content. In addition, manufacturers are incorporating innovative packaging solutions, such as resealable and biodegradable options, to enhance convenience and sustainability. Customization is also gaining momentum, with brands offering diverse seasoning blends, organic choices, and personalized snack/treat packs to meet the varied preferences of pet owners.

Recent Developments

• In July 2024, Real Pet Food Co., the maker of Billy + Margot, launched Australia’s first pet food using black soldier fly (BSF) protein following over two years of research into alternative proteins. The company secured the country’s first import permit for BSF meal, which is now the key ingredient in the new Billy + Margot Insect Single Protein + Superfoods dry dog food, available exclusively at Petbarn stores and online. The BSF larvae are grown in a quality-controlled environment on a traceable, responsibly sourced plant-based diet, then dehydrated and finely ground to serve as the single protein source in the formula.

• In October 2023, Prime100, an Australian-owned pet nutrition company, partnered with Tetra Pak to launch a new premium dog food range called SPD (Single Protein Diet), packaged in Tetra Recart cartons. This collaboration marks Tetra Pak’s first entry into the Australian pet food market and represents a significant step toward sustainability in the industry. The Tetra Recart packaging is made from cartons with the lowest CO2 footprint available, offering up to six times less environmental impact compared to traditional cans across their lifecycle-including sourcing, transport, and disposal.

• In October 2023, WHISKAS, one of Australia’s most iconic cat food brands, unveiled a refreshed look and enhanced recipes for its Favourites pouch range. The new packaging features modernized designs and a prominent yellow ‘New’ sticker for the first six months post-launch. The updated recipes are “expertly crafted with real meat,” offering a chunky texture that appeals to cats while ensuring they receive essential nutrition.

Asia Pacific Pet Food Market Report Scope

Report Attribute	Details
Market size value in 2025	USD 22.34 billion
Revenue forecast in 2030	USD 30.91 billion
Growth rate (Revenue)	CAGR of 6.7% from 2025 to 2030
Actuals	2018 – 2024
Forecast period	2025 – 2030
Quantitative units	Revenue in USD million/ billion, volume in kilo tons, CAGR from 2025 to 2030
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Product, pet type, category, distribution channel, and country
Country scope	Asia Pacific
Country scope	China; Japan; India; Australia & New Zealand; South Korea
Key companies profiled	The J.M. Smucker Company; Nestlé Purina; Mars, Incorporated; LUPUS Alimento; Total Alimentos; Hill’s Pet Nutrition, Inc.; General Mills Inc.; WellPet LLC; The Hartz Mountain Corporation; Diamond Pet Foods
Customization scope	Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options

Asia Pacific Pet Food Market Report Segmentation

This report forecasts revenue growth at the regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Asia Pacific pet food market report on the basis of product, pet type, category, distribution channel, and country.

• Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  • Wet Pet Food

  • Dry Pet Food

  • Snacks/Treats

• Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  
  

• Category Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  
  

• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  
  

• Country Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 – 2030)

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea