Nylabone, part of the Central Garden & Pet portfolio, is celebrating its 70th anniversary in 2025 with a campaign focused on helping dogs find and stay in loving homes.
To kick off the celebration, Nylabone is launching the CHEWS for Good buy a Nylabone, give a Nylabone initiative on February 14, 2025. For every Nylabone product purchased through December 31, 2025, the company will donate an equal number of toys to dogs in Best Friends Animal Society-affiliated shelters and rescues, up to 25,000 toys.
“As we celebrate 70 years of making a difference for dogs and their families, we’re proud to continue our mission of improving the lives of homeless dogs,” said Glen S. Axelrod, president and CEO of Nylabone products. “According to Best Friends Animal Society, 2.5 million dogs entered U.S. shelters in 2023, and 457,000 dogs were surrendered. A 2021 analysis revealed that roughly 11% of dogs surrendered were due to either personality or minor behavior issues, such as destructive chewing. By providing chew toys that reduce anxiety and encourage calm, adoptable behavior, we are helping more dogs find and stay in loving homes.”
Partnership with best friends animal society
To ensure that all donations reach the shelters and rescues that need them most, Nylabone is collaborating with Best Friends Animal Society, a national leader in animal welfare dedicated to making the country no-kill in 2025. Best Friends operates lifesaving programs nationwide and runs the largest no-kill animal sanctuary in the U.S., working with a network of more than 5,000 animal welfare organizations and shelters.
“We’re proud to partner with Best Friends Animal Society to help improve the lives of shelter dogs,” said kim cassar, senior vice president of marketing at nylabone. “By reducing stress and promoting calm behavior, our chew toys help these dogs put their best paw forward, increasing their chances for adoption. That is why we’re proud to introduce our new tagline ‘Trusted Chew Toys with Heart & Purpose Since 1955.’”
Nylabone will also release a special collection of limited-edition birthday chew toys starting in April 2025. These products will feature the brand’s signatory orange color, best-selling shapes, and flavors and textures designed to help clean teeth and keep dogs entertained.
“As Best Friends works to make every shelter in America no-kill, we’re grateful for the opportunity to partner with Nylabone to help us get there,” said Julie Castle, CEO of Best Friends Animal Society. “Many shelters across the country are struggling with high dog intake numbers, and through this initiative, we can help get more dogs find the loving homes they deserve.”
For more information about Nylabone and its 70th anniversary, visit nylabone.com.
Adapted from a press release.
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