Thailand Pet Food E-commerce Market

Thailand Pet Food E-commerce Market Summary

The Thailand pet food e-commerce market size was estimated at USD 173.2 million in 2024 and is projected to reach USD 361.4 million in 2033, growing at a CAGR of 8.7% from 2025 to 2033. The expansion of e-commerce platforms, logistics & last-mile delivery, premiumization, and the demand for specialized/health-focused formulas, as well as urbanization, higher disposable incomes, and lifestyle changes, are some of the factors that are fueling the growth of the industry.

The rapid growth of e-commerce platforms such as Shopee and Lazada has significantly boosted the Thailand pet food e-commerce industry growth. These platforms offer a wide range of pet food brand products, enabling convenient price comparisons, discount offers, and doorstep delivery. Advancements in digital payment systems and improved logistics networks, especially in urban and semi-urban regions, have enhanced customer experience. In addition, the efficient last-mile delivery services and temperature-controlled logistics ensure that pet food products are delivered fresh and on time. The expansion of online retail infrastructure continues to encourage pet owners to shift from offline to online purchasing channels.

Thailand’s increasing urbanization and rising disposable income levels are major factors propelling online pet food sales. With more people living in cities and leading fast-paced lifestyles, consumers prefer the convenience of ordering pet supplies online. Dual-income households and single professionals are increasingly treating pets as family members, prioritizing high-quality and premium pet food options. The shift toward smaller families and an aging population has also led to higher pet-related spending. Moreover, tech-savvy consumers are incorporating online shopping into their daily routines. These socioeconomic and lifestyle trends collectively contribute to the sustained growth of the e-commerce pet food market in Thailand.

Consumer Insights for Thailand E-Commerce Pet Food

Based on the pet ownership distribution in Thailand, 44% cats, 52% dogs, and 4% other pets, the demographic analysis highlights a balanced and diverse pet population that shapes the pet food market dynamics. Dogs remain the most popular pets, representing over half of the ownership, which drives strong demand for dog-specific pet food products, including various breed-, age-, and health-focused options.

Thai consumers are becoming increasingly conscious of their pets’ health and nutrition, driving demand for premium and specialized pet food. Pet owners actively research ingredients, nutritional values, and a brand’s reputation before making an online purchase. Many consumers prefer imported and veterinarian-recommended brands, associating them with higher quality and safety. Younger consumers, especially millennials and Gen Z, rely heavily on online reviews, social media influencers, and pet care communities when selecting products. The growing awareness of pet wellness and preventive healthcare is also leading to higher adoption of organic, grain-free, and functional diets designed to support specific health needs such as digestion, skin, and joint health.

E-commerce platforms have become an integral part of the pet food purchasing journey in Thailand. Consumers appreciate the convenience of home delivery, subscription models, and access to a broader product assortment online than in physical stores. Discount campaigns and loyalty programs offered by platforms like Shopee and Lazada further encourage repeat purchases. Data also indicates that consumers often bundle pet food with related accessories and treats to save on delivery costs. Mobile-friendly interfaces and secure digital payment options have made online shopping more accessible to people of all ages. Overall, convenience, trust, and variety are the key decision factors shaping consumer behavior.

Pet Type Insights

The dog food segment dominated the Thailand pet food e-commerce market and accounted for a revenue share of 66.4% in 2024. The growth is primarily driven by the country’s high dog ownership rate, as dogs remain the most popular pets among Thai households. According to the data published in April 2025, approximately 1.3 billion dogs were owned in Greater Bangkok. Many Thai households increasingly view dogs as full-fledged companions or family members, not just guard animals. Increasing awareness about pet nutrition and a growing preference for premium, functional, and breed-specific dog food products have further boosted online sales. E-commerce platforms offer a wide variety of dog food options, ranging from dry kibble to wet and organic formulations, making it easier for pet owners to find suitable products. The convenience of online shopping and promotional discounts continue to support the segment’s growth trajectory.

The cat food sell through e-commerce in Thailand is anticipated to register the fastest CAGR of 9.5% during the forecast period. This rapid growth is largely driven by the rising number of cat owners in urban areas, where smaller living spaces make cats a preferred pet choice.  According to the data published in November 2024, nearly 20,000 cats live in Bangkok, the capital city of Thailand, with 19,000 stray cats. Increasing consumer awareness about feline nutrition and health has also led to higher demand for premium, grain-free, and functional cat food products. E-commerce platforms offer increased accessibility to imported and specialized cat food brands, often supported by subscription models and promotional discount campaigns. These factors collectively contribute to the strong online growth potential of the cat food category in Thailand.

Price Range Insights

Sales of mid-range pet food through e-commerce accounted for a share of 56.8% of the Thailand pet food e-commerce industry in 2024. The dominance is driven by a growing preference among pet owners for products that balance quality as well as affordability. According to the data published in August 2025, some pet owners in the country spend up to 50,500 Thai Baht (USD 1,466.34) for every pet annually. Consumers are increasingly seeking nutritionally rich pet food that fits within their budget, favoring trusted mid-tier brands available on online platforms. E-commerce sites such as Shopee and Lazada offer a wide selection of mid-range pet food, often accompanied by attractive discounts, bundle deals, and loyalty programs. This price range benefits from strong demand among middle-income consumers who prioritize value for money without compromising pet health and safety.

The sales of premium pet food through e-commerce in Thailand is expected to register the fastest CAGR of 9.2% during the forecast period from 2025 to 2033. Increasing digital adoption, the convenience of home delivery, and the availability of a wide range of premium and niche chocolate products are driving this trend. Consumers are drawn to online platforms for personalized offerings, subscription boxes, and exclusive discounts unavailable in physical stores. In addition, effective marketing of chocolate through social media, influencer partnerships, and targeted ads has accelerated e-commerce sales. As consumer preferences shift toward digital-first shopping, online platforms are expected to be crucial in reshaping market dynamics.

Key Thailand Pet Food E-commerce Company Insights

The Thailand pet food e-commerce market comprises a mix of international and domestic players competing to strengthen their presence in the country. Leading companies are focusing on expanding product portfolios, improving supply chain efficiency, and leveraging digital marketing to attract tech-savvy pet owners. Partnerships with major e-commerce platforms, such as Shopee and Lazada, have become crucial for reaching a vast consumer base.

Recent Developments

• In July 2025, Purina opened a new USD 160 million wet cat food facility in Thailand. The state-of-the-art factory was established to serve the growing demand from pet owners across the ASEAN region.

• In June 2025, Mars, Incorporated partnered with AAK, Bühler, and Givaudan to launch the second round of its global pet-food innovation drive, inviting startups worldwide to develop sustainable pet-nutrition solutions.

• In May 2025, Betagro Public Company Limited debuted new pet-food formulas to deliver healthier, happier pets, positioning the company to capture growth in the premium pet-nutrition segment.

Thailand Pet Food E-commerce Market Report Scope

Report Attribute	Details
Market size value in 2025	USD 185.7 million
Revenue forecast in 2033	USD 361.4 million
Growth rate	CAGR of 8.7% from 2025 to 2033
Actuals	2021 – 2024
Forecast period	2025 – 2033
Quantitative units	Revenue in USD million and CAGR from 2025 to 2033
Report coverage	Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered	Pet type, price range
Key companies profiled	Nestle Purina; Mars, Incorporated; Hill’s Pet Nutrition, Inc.; General Mills Inc.; Schell & Kampeter, Inc.; Betagro Pet; Charoen Pokphand Group; i-Tail Corporation Public Company Limited; Thailand Corporation Co., Ltd; Petto
Customization scope	Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options

Thailand Pet Food E-commerce Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Thailand pet food e-commerce market report based on pet type, and price range:

• Pet Type Outlook (Revenue, USD Million, 2021 – 2033)

  • Dogs

    • Dry Food

    • Wet Food

    • Snacks/Treats

  • Cats

    • Dry Food

    • Wet Food

    • Snacks/Treats

  • Others

    • Dry Food

    • Wet Food

    • Snacks/Treats

• Price Range Outlook (Revenue, USD Million, 2021 – 2033)

  • Economy

  • Mid-Range

  • Premium